In our rapidly evolving technology environment, the agile approach to proprietary software development can yield great results for publishers. As with most technology projects, the single greatest challenge to this radical approach remains the people and politics (the wetware) involved, not the software technology itself. This challenge involves not only everyone understanding, but capitalizing on the →
Earlier this month the Apple iBookstore launched Breakout Books, a new category of the online store which features self- and independently-published books. Although the iBookstore has always accepted self-published titles, Breakout Books highlights the increasing market share of the independent author and gives added support in terms of marketing and promotion. To give an idea of →
Faced with Amazonian Losses, Indie Publisher Sells Books out of Car Trunk An independent small publisher called recently, seeking to maintain control of, and expand market reach for his successful books on organic farming. His leading title, in its 9th edition, has sold over 18,000 copies. He wants to control business model, pricing, content, and →
Now that every client has become a server, every reader a potential publisher, and everyday people like tuna fishermen have become reality TV stars, it’s reassuring to see some privacy pushback. Not everyone wants to be a superstar 24X7. Recently, Aerosmith’s Steven Tyler convinced the Hawaiian legislature to pass a law protecting celebrities from paparazzi in Hawaii: →