ABA to BEA and Beyond
Published in the IPNE Newsletter – June 2010 Back when BookExpo America (BEA) was the American Booksellers Association (ABA) Convention and Trade Exhibit, this was the biggest, most lavish book conference in the country, where the publishers introduced their fall lists to the bookstores. Filled with marketing hype, lavish parties by wholesalers and distributors like Ingram and B&T, private →
